NEW YORK, NY — As young people return to New York City in droves, the city’s bars and restaurants are poised to do anything to capture customers’ interest.
Bespoke cocktaileries in particular are using social media to one-up each other with drinks that include increasingly unique ingredients like “garbage shavings,” “shit bitters,” and “dirt.”
Arturo Gonzales, a mixologist at Brooklyn-based speakeasy, “Through the Wormhole,” says the phenomenon is actually the continuation of a well-established trend.
“Cocktails can only get but so interesting. But as they’ve gotten more popular, bars like mine just keep raising the price and adding weird ingredients. So about 10 years ago we started calling ourselves a speakeasy and throwing a bunch of funky shit in our drinks.”
To be clear, Through the Wormhole is a beer hall with a limited selection of spirits.
Gonzales went on to explain that the trend first began with fun twists on the classics, a mezcal negroni, dark chocolate bitters, or bell pepper-infused simple syrup.
“That was during the jump from $10-12 bucks a drink to $12-15, but now that stuff is played out and we’re going to $18-20 with ingredients like urine extract and a 50-pound cement-block garnish.”
Gonzales is particularly excited about one drink he calls “The Flower Pot.”
“It’s literally a potted-daffodil where the soil is soaked in Icelandic vodka; we serve it with a mini garden fork and trowel since we don’t do straws.”
As Gonzales and his peers prepare for what many New Yorkers hope will be an exciting summer, he promised his returning customers that they can expect anything to be on the table.
Well, not anything.
“We are steering clear of cleaning products right now. While a Lysol-rinse on a martini is tempting, former President Trump kind of killed the appeal when he advertised Lysol as a cure for the coronavirus.”